Climate change mitigation relies upon the awareness generated from sustainability messaging and those changes in human behavior which occur as a result. To those unaware of the complex science behind climate change, related messaging may seem chaotic and random causing lack of faith and leading to lack of action. My project is rooted in Chaos Theory. Adapting a systems approach to understanding the communication lifecycle, we can extend the reach of a message, thus increasing the number of acts which occur as a result of awareness, by making small changes to the system itself. By understanding the Butterfly Effect (how tiny changes in a system can lead to dynamic results) as it applies to Caravan Stage’s environmental messaging, we can make small changes. Then we will be able to better understand and predict how the system will perform, allowing us to produce more effective messaging. By viewing Climate Change mitigation as a process which begins as a communications lifecycle, we might just be able to dynamically change and inspire awareness to climate change science and as such, motivate more action and behavioral change. #climatechangeisreal

For two years, i worked as school webmaster and a Teachers Assistant for 2 graduate school professors. I am very proud of what i managed to accomplish during my time at PCGS. I started with a broken website, zero social media presence, old flyers, no followers and an ugly blog. Over the course of a single year (while also taking classes) I mixed, merged and converted almost all of the media distributed by and about the school. During my time the web presence and engagement of Patel College increased by 11,000%.